They are creators. Not just the product they make, but the life they lead. They are for the early morning risers and the golden hour cruisers. For the ocean dwellers, the vagabond travellers, and the outdoor wanderers. Through their fabrics, fit & function, when you find yourself wondrous in pursuit, you are Follow, just as they are. Follow Brand Apparel and Hardware; for the River, the Ocean, the Outdoors, and the Sun. This is now, this is the future, this is forever.

From materials, to function and finish, they take no shortcuts. Staying true to their earliest motivations, they created a brand, undistributed by fads, that they and their friends are proud to wear. Making their lifestyle their work and their work their lifestyle. Focused on their vision of building better product for Life. Follow began in 2010 with a line of tow handles and a few small accessories built with a few simple rules in mind “no gimmicks, no bright lights, just good quality product that works”.