YETI was founded in 2006 by brothers Roy and Ryan Seiders with the vision of creating outdoor products that were tough, reliable, and built to withstand the rigors of wilderness adventures. YETI's product range includes premium coolers, drinkware, bags, and other gear designed for outdoor enthusiasts. Each item is crafted to offer superior performance and durability, ensuring it can handle the demands of a life spent outdoors. From hard coolers that retain ice for days to virtually indestructible drinkware, YETI's products are engineered to keep users out in the wild longer and more.