Founded by Tom Sims in 1963, Sims Collective is a pioneering brand in the world of snowboarding. Tom Sims, an innovative skateboarder, crafted the first known snowboard in his 7th-grade woodshop class. This invention sparked a movement that combined elements of skateboarding and surfing with snowboarding, revolutionizing the sport. Sims Collective has always been at the forefront of product innovation, introducing the first metal edge boards, pro models, and double-strap bindings.

The brand is known for its game-changing products and iconic graphics, shaping the history of snowboarding and inspiring a global following. Sims Collective continues to uphold its legacy by focusing on rider-driven product development, ensuring that every snowboard meets the high standards set by its riders. Today, Sims remains committed to celebrating the past, fostering progression in the present, and pushing the boundaries of snowboarding into the future.