Liquid Activewear, founded in 1994, is driven by a passion for outdoor play. The brand emphasizes fun and quality, offering fashion-forward, performance-oriented outerwear. Liquid is known for its innovative designs and commitment to the snow sports industry. The company's heritage is rooted in delivering authentic products that perform well both on and off the snow. Liquid remains true to its original DNA, focusing on creating uncomplicated and uncompromising apparel that inspires and enhances outdoor adventures.