Giro, a brand born over 30 years ago from founder Jim Gentes' obsession with design and innovation, is dedicated to empowering riders through advanced performance and personal expression. Their unwavering commitment to serving enthusiast riders has led to groundbreaking products like the Advantage™ helmet, Roc Loc® system, and the first mainstream goggle with a lens-interchange system.

Giro's meticulous approach to design, often debating the smallest details, has resulted in a wide range of products that cater to cyclists, skiers, and snowboarders alike. From helmets and goggles to footwear and apparel, Giro's products are designed to enhance the riding experience and push boundaries.

The brand's continuous pursuit of innovation is evident in their timeline of groundbreaking achievements, including the development of VIVID Optics with ZEISS and the integration of MIPS Spherical technology into their helmets. As long as riders continue to strive for further, faster, and better, Giro will relentlessly create the gear that helps them achieve their goals.

Giro's dedication to the rider is unwavering, and their passion for innovation knows no bounds. They understand that riding is more than just a hobby; it's a way of life. That's why Giro will never stop pushing the limits, creating gear that enables riders to push their own.