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Faction

Born from Rebellion, Driven by Innovation

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Born from Rebellion, Driven by Innovation

Born from Rebellion, Driven by Innovation

Faction Collective, an independent group of skiers, artists, filmmakers, and innovators, was born in the Swiss Alps as a rebellion against the stale status quo of the ski industry. United by a shared love for the mountains and the pursuit of freedom, Faction sought to inject the wild spirit of snowboarding and skate culture into the world of skiing.

What began as a small faction has evolved into a driving force in the industry, pioneering innovative designs and technologies that have earned the trust of professional athletes and passionate skiers alike. Their commitment to pushing boundaries is evident in their award-winning skis, which are praised for their performance, versatility, and cutting-edge features.

Faction's dedication to innovation extends beyond product development. They are committed to sustainability, using recycled materials and eco-conscious practices in their manufacturing processes. Their team of talented individuals, ranging from engineers to artists, work tirelessly to create skis that not only perform exceptionally but also embody the spirit of adventure and freedom that defines the Faction Collective.