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DC

From Humble Beginnings to Global Extreme Sports Powerhouse

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From Humble Beginnings to Global Extreme Sports Powerhouse

From Humble Beginnings to Global Extreme Sports Powerhouse

DC Shoes, born from a passion for skateboarding and a DIY spirit, has become a global icon in extreme sports footwear and apparel. Co-founded by Ken Block and Damon Way in 1993, the brand quickly gained traction by sponsoring top athletes like Danny Way and Colin McKay, showcasing their groundbreaking skate shoes on a worldwide tour.

DC's commitment to innovation and performance, combined with a bold approach to marketing, propelled them to the forefront of the industry. Their iconic events and viral videos, featuring Ken Block's Gymkhana stunts, solidified their position as a leader in action sports culture.

Despite their massive growth and acquisition by Quicksilver in 2004, DC Shoes has stayed true to its roots, maintaining its focus on skateboarding while expanding into other extreme sports. Today, DC continues to create cutting-edge footwear and apparel for men, women, and children, both on and off the board.