Arena, established in 1973 by Horst Dassler, has a rich heritage in swimming. Inspired by the legendary swimmer Mark Spitz, Arena was created to provide high-performance swimwear for elite athletes. The brand is driven by innovation, Italian design, and a passion for sports. Arena focuses on delivering superior products in terms of performance, style, comfort, and fit. Committed to authenticity, responsibility, and passion, Arena continuously invests in sustainable practices and supports athletes worldwide.