New Drop: Armada ARV & ARW 2024

At the core of the ARV & ARW Series is a commitment to athlete-centric innovation. The engagement of over 30 athletes and coaches in the development process ensures that these skis are tailored to meet the specific needs of those who live and breathe the sport. Skiing, as a sport, is in a constant state of evolution. New techniques, styles, and approaches continually redefine what is possible on the mountain. The ARV & ARW Series is a reflection of this evolution. Check out the artists behind the artwork featured on the skis.

ARV: Art by David Alabo

Alabo's creative toolbox knows no bounds. From computer-generated programming to digital sculpting and interactive installations, he employs a vast array of digital techniques to bring his artistic vision to life. This modern approach to art allows him to explore new dimensions, experiment with unique forms, and create interactive experiences that engage audiences in a way that traditional art cannot. The collaboration between David Alabo and Armada, a leading name in the world of skiing, has resulted in a stunning fusion of art and sport. Through the ARV series, Alabo's vision finds a unique canvas on the surface of skis. As we delve deeper into his work on the skis by Armada, we embark on a journey that is both introspective and fantastical, exploring the rich tapestry of his multi-disciplinary creativity.

#products---Armada-arv#

ARW: Art by Keeley Sheppard

As a child of the 80s, Keeley Sheppard embodies the era's creativity and optimism. Her work, whether in illustration, animation, or storyboarding, is a testament to her deep connection with this iconic decade. She brings the essence of the 80s to life through her art, making it unmistakable and timeless. Her art adorning the ARW skis elevates to a whole new level of style and nostalgia, allowing skiers to glide through the snow in a world that feels both familiar and fantastical.

#products---Armada-arw#