Go Far. Feel Good.
Smartwool, founded in 1994 in Steamboat Springs, CO, revolutionized the outdoor industry by creating performance Merino wool ski socks. The brand continues to innovate with Merino wool products, offering exceptional comfort and effectiveness for various outdoor activities. Smartwool's mission is to inspire people to enjoy the outdoors by providing high-quality, sustainable apparel. Committed to transparency and reducing environmental impact, Smartwool strives to protect wild places and promote equitable access to the outdoors.