FLUX was established in 1992 with the vision of creating the best binding that fits Japanese feet. Through continuous innovation and feedback from top riders like Jamie Lynn and JP Solberg, FLUX has achieved world-class quality. Now, it serves snowboarders in over 25 countries. The brand's evolution is marked by six logo changes, each reflecting its growth and commitment to improvement. As FLUX looks towards its 40th anniversary, it aims to become a truly global snowboarding brand, always adapting to meet the needs of riders worldwide.