Yes Airmaster Fridge Snowboard Binding 2025

YES. Snowboards was founded in 2008 by professional snowboarders Romain de Marchi, Jan Petter Solberg, and David Carrier Porcheron. Faced with the 2008 global financial crisis and the end of their previous sponsorship, they embraced the motto "YES WE CAN" and partnered with the Nidecker brothers to create their first hand-painted boards. YES. has since become a renowned brand, recognized for its innovative design and quality, earning numerous awards and industry accolades without relying heavily on advertising. The brand prides itself on being rider-driven, pushing snowboarding innovation from entry-level to high-end boards. They revolutionized backcountry freestyle. With JF's NOW bindings and the Helgasons' Lobster snowboards, #YES offers rider-driven, freestyle-focused boards and bindings, empowering every snowboarder to reach new levels of fun and creativity.