Atomic Hawx Prime 100 Boa Ski Boots 2025

Atomic, founded in 1955 in the heart of the Austrian Alps, is the world's leading ski manufacturer, crafting the finest winter sports equipment. For over 65 years, Atomic has been dedicated to pushing the boundaries of skiing, empowering both beginners and elite athletes to redefine their limits on the slopes.

With a rich heritage and a deep-rooted connection to the mountains, Atomic's passion for skiing is evident in every product they create. Their commitment to innovation and performance is fueled by a team of engineers, artists, craftsmen, and R&D experts who collaborate to design and deliver exceptional skiing experiences.

Atomic's success is not just about producing high-quality equipment; it's about shaping the sport itself. Their athletes, from local legends like Hermann Maier to global icons like Mikaela Shiffrin, have consistently pushed the boundaries of what's possible on skis, inspiring skiers worldwide.

Recognizing the impact of climate change on winter sports, Atomic is committed to sustainability. They have undertaken a comprehensive analysis of their environmental impact and are taking bold steps to transform their supply chain, innovate for sustainable performance, and collaborate with the wider ski community to protect the future of the sport.

Atomic is more than just a brand; it's a community of passionate skiers dedicated to driving the sport forward. With a legacy of innovation, performance, and a deep connection to the mountains, Atomic is committed to shaping the future of skiing for generations to come.