SIMS® was founded in 1976 by Tom Sims, a true pioneer and world champion of skateboarding and snowboarding. Tom had one simple goal in mind when he established the SIMS brand: create the world’s leading Surf, Skate and Snow brand. His extreme dedication and passion for developing his brand allowed him to confidently progress into uncharted territory and turn his visions into a successful reality.
Since then, SIMS has revolutionized the sports of skateboarding and snowboarding with forward thinking concepts, product innovations and an amazing list of pro riders that have all helped in growing and progressing the brand. As the first established action-sports brand, the philosophy of SIMS has always been simple, build product for skateboarders and snowboarders that delivers function, and most importantly fun.